History

History is a timestamped record of changes to your ad accounts. In the app this section is labeled Changes.

For each campaign, ad group, and ad, The Ad Spend keeps a timeline of snapshots and shows what changed from one snapshot to the next. Changes across platforms are recorded in one normalized model, so an edit on Google and an edit on Meta are captured the same way.

What a Change Entry Shows

Each entry in the record includes:

• The field that changed, with before and after values
• The campaign path the change belongs to (campaign / ad group / ad)
• A timestamp
• The current field values for that item

You can open any item's full revision history to see all of its past snapshots.

The Rundown

At the top of the Changes page is the Rundown: an AI-generated plain-language summary of the changes in your selected date range. You can filter both the Rundown and the change list by platform, by type (campaign, ad group, or ad), or by search term.

Date Range and History Depth

You choose a date range to view. Access to the complete change history from day one is a paid feature. On lower tiers the timeline is limited, and the app will prompt an upgrade to access the full record.