The loop · features · optimizer, attribution, intent
Approve the fix. Close the loop.
Close the loop: approve the fix, tie ad decisions to closed revenue, and get ahead of demand with true intent.
What it is
Nothing executes without approval.
The system recommends; you decide. Nothing executes without your approval, and every executed change is logged straight back into Memory.
Budget reallocation first, then targeting and pause/reactivate — always with projected impact shown before you commit.
How it works
The features behind Action.
Approve a recommendation; it executes.
Budget reallocation first (targeting, pause/reactivate next), with projected impact shown — every change logged back into History.
Ad decisions mapped to closed revenue.
Connects through CRM (HubSpot, Salesforce) to tie touchpoints — and the specific decisions behind them — to revenue.
True intent, not a guessed pixel.
Flips the pixel-vendor model — instead of guessing who's in-market, it reads real targeting choices and real response rates.
What it leans on
The supporting capabilities doing the heavy lifting behind Action.
Approve a recommendation and it executes across Google and Meta — no manual re-entry.
See the expected outcome of a change before you commit to it.
Every executed change is logged straight back into History, so the loop stays complete.
Maps decisions to closed revenue through HubSpot and Salesforce.
It replaces the work, not the person.
Questions
Action, in plain English.
- Will it change my campaigns on its own?
- No. The system recommends and you decide — nothing executes without approval. Every approved change is logged straight back into the record.
- What can the Optimizer change?
- Budget reallocation first, with targeting and pause/reactivate next. Projected impact is shown before you approve, and every executed change is written back to History.
- How does attribution work?
- Attribution connects through your CRM (HubSpot, Salesforce) to tie touchpoints — and the specific decisions behind them — back to closed revenue. It is currently in private beta.
Get started
You got into this to create. Not to guess.
Connect your accounts in seconds. The whole team gets it — unlimited seats, no licenses, no training.