Blog
Field notes and research on paid media, memory, and the difference between a number and a decision.
27 posts in Research
Last month, a mid-sized e-commerce company in Toronto paid $50,000 to a self-proclaimed "Generative Engine Optimization expert" who promised to "dominate AI search and future-proof their visibility." Six months later, their traffic from AI sources? Zero. Their ChatGPT citations? None. Their Google AI Overview appearances? Crickets.
13 min read
The advertising landscape has undergone profound transformation over the past decade, characterized by unprecedented digital acceleration, technological innovation, and shifting consumer behaviors.
12 min read
In 2025, the digital advertising landscape continues to be dominated by two major players: Google Ads and Microsoft's Bing Ads.
7 min read
Lookalike audiences are a potent advertising tool, enabling businesses to connect with new individuals who share similarities with their existing customers or website visitors (Templeton, 2024).
8 min read
Geotargeting is the practice of delivering ads or content based on a user’s geographic location.
5 min read
Digital advertising platforms frequently update their algorithms, affecting how ads are targeted and served.
5 min read
Chronopsychology is the study of how rhythmic cycles—especially circadian (24-hour) rhythms—affect human psychology and behavior (ResearchGate).
5 min read
Google Ads is a powerful platform for digital marketing, but success requires diligent monitoring and optimization of campaigns.
15 min read
This study explores the strategies, common problems, pitfalls, and recent developments in the market concerning data privacy and compliance, supported by statistics and examples.
5 min read
This quick guide explores the intricacies of cross-channel attribution, highlighting strategies, common problems, and emerging tools in the market.
4 min read
The big three platforms employ clever techniques that often lead marketers to spend more than intended.
4 min read
This study examines the challenges and opportunities this transition presents for marketers, focusing on ad spend and targeting accuracy.
3 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.