Connecting your ad accounts

Connecting an ad account lets The Ad Spend pull in your metrics and account changes, so you're not checking each platform manually. You connect through the platform's own login — no API keys to paste, no pixel to set up. Once connected at the org level, your whole team can see the data.

The Ad Spend currently supports Google Ads, Meta, and LinkedIn.

How to connect each platform

The flow is the same for each platform:

1. Go to Settings → Integrations and pick the platform.

2. Click Connect and sign in with the account that has access to the ad account(s) you want to track.

3. Approve the requested permissions.

4. Choose which ad account to track.

Google Ads note: manager (MCC) accounts are supported — you can sign in with the manager account and pick the individual account underneath it.

Choosing which account to track

You connect one ad account per platform, per org. That account becomes a tracked sub-account you can view on its own or blended with others.

You can add or remove tracked accounts later from Settings → Integrations.

For agencies: the right way to handle multiple clients is to connect each client's account under their own org — not to stack multiple client accounts under a single org.

What The Ad Spend Does With Access

The Ad Spend reads your account data and campaign settings to track performance and changes. It won't make any changes to your campaigns without your explicit approval — any suggested fix or optimization has to be approved in the app or Slack before it runs. See Action for how that works.

What Happens After You Connect

Connecting an account kicks off an initial sync, pulling in a few months of historical data before moving into continuous monitoring. See Sync for what to expect during and after that process.