Changelog
What shipped, when.
A running record of the work. Dated, factual, and in order — the same standard we hold the product to.
- June 12, 2026Slack
Batched Slack notifications
When several trends or reports fire at once, we now bundle them into a single Slack message instead of flooding your channel, keeping notifications useful and easy to scan.
- June 11, 2026AI
Automatic business context for sharper AI
During onboarding we now read your website to draft a business overview and a list of key competitors, giving the AI richer context for more relevant insights and reports — fully editable anytime in settings.
- June 8, 2026History
Filter Change History by date and entity
Narrow your Change History timeline to a custom date range and specific entity types, making it easy to zero in on exactly the changes you want to review.
- June 8, 2026AI
Custom date ranges for AI rundowns
Regenerate AI rundowns over any window — 7, 14, 30 days, or a custom range — instead of the weekly default, and filter them by channel and entity type.
- May 28, 2026Performance
Faster load times across the app
We sped things up with parallel data syncing and partial rendering, so History, Trends, and other data-heavy pages load noticeably faster.
- May 28, 2026AI
Ask questions in Slack
Mention the assistant or run a slash command in Slack to ask about your accounts in plain language and get answers back in the thread.
- May 28, 2026Alerts
Anomaly detection alerts
Automatically catch the things that quietly break a campaign — conversion-tracking failures, sudden conversion drops, and other anomalies — and get alerted before they cost you.
- May 27, 2026Reports
Customize report delivery
Choose how and when each report reaches you — pick Slack, email, PDF, or in-app, set a daily, weekly, bi-weekly, or monthly cadence, and even choose your delivery day.
- May 27, 2026Alerts
Metric-change alerts for CPC, ROAS, and more
Set alerts that trigger on percentage changes in the metrics you care about — like a 10% swing in CPC or ROAS over the last 24 hours — not just fixed spend thresholds.
- May 27, 2026Alerts
Scope alerts to the campaigns that matter
Apply alerts to a subset of campaigns, ad groups, or accounts instead of everything, so large accounts get the signal they need without the noise.
- May 21, 2026Onboarding
A smoother onboarding experience
We polished new-user onboarding end to end with clearer steps, reliable redirects, mobile fixes, and progress indicators, so getting connected and seeing your first insights is faster and more reliable.
- May 13, 2026Slack
Our Slack app is now approved
The Slack app has completed Slack's official review and is available to install, so you can connect a workspace and receive trends, reports, and alerts right where your team already works.
- May 11, 2026Slack
Scheduled daily spend summaries in Slack
Schedule an automated daily summary delivered straight to Slack — for example, total spend across all accounts at 8am — so the numbers you're always asked for arrive without logging in.
- May 11, 2026Metrics
ROAS across alerts, trends, and reports
Return on ad spend is now a first-class metric throughout the platform — track it in alerts, surface it in trends, and include it in every report.
- May 7, 2026Notifications
Flexible notification routing
A new rules-and-recipients model lets you send any alert, trend, or report to multiple destinations at once — such as a Slack channel and several email addresses — with per-client routing for agencies.
- April 15, 2026Alerts
New alert types: account health, billing, and suspension
Three new alert types keep you ahead of account problems — health and delivery status changes, billing or payment failures, and account suspensions across Google, Meta, and LinkedIn — all delivered the moment they happen.
- April 8, 2026Reports
Daily and Weekly Rundown reports
Two AI-written rundowns join the lineup: a Daily Rundown with tactical next-24-hour actions, and a refined Weekly Rundown that explains what happened, why it happened, and what to do next.
- March 30, 2026Improvements
Search and filter across Trends, Alerts, and History
New search and filtering on Trends, Alerts, and Change History make it faster to find the campaigns, anomalies, and changes you're looking for, with a date-range picker on the Overview page.
- March 17, 2026Design
A refreshed, redesigned interface
We rolled out a comprehensive redesign across Overview, Trends, Alerts, Reports, Change History, Integrations, and Settings, with a cleaner sidebar, consistent layouts, and easier navigation.
- March 10, 2026Reports
New report types for every cadence
We expanded the report library with new AI-written formats — Monthly Insights, Quarterly Recommendations, an Enterprise Brief, and a Mid-Month Pacing check — each tailored to a different audience and time horizon.
- March 5, 2026History
Introducing Change History
A new Change History tab brings every change across your connected ad accounts into one human-readable timeline, giving you a single source of truth for what changed, when, and where.
- March 2, 2026Reports
Branded PDF report exports
Export any report as a polished PDF featuring your own logo and name — ready to share with stakeholders or keep on file.
- February 27, 2026Alerts
Percentage-based budget alerts
Budget alerts now support percentage thresholds in addition to fixed amounts, so you can be notified when pacing drifts a set percentage over or under target — ideal for accounts of any size.
- February 24, 2026Reports
See every upcoming and past report
A refreshed schedule view shows your upcoming reports alongside a complete history of past runs, so you always know what's coming and can revisit any previous report.
- February 13, 2026Trends
Smarter, more accurate trend detection
We refined every trend detector with new versions that sharpen thresholds and reduce false positives, so the insights you see are more relevant and worth acting on.
- February 12, 2026Improvements
Quality-of-life improvements
Smaller refinements this release: search-as-you-type when choosing a Slack channel, clearer handling of expired invitations, and a more reliable agency dashboard.
- January 29, 2026Integrations
Updated Google and Meta integrations
We upgraded to the latest Google and Meta advertising APIs to keep data syncs reliable and aligned with each platform's newest fields.
- January 27, 2026Trends
Introducing AI Trends
Our detection engine continuously scans your Google, Meta, and LinkedIn accounts and surfaces what matters — performance anomalies, budget and pacing issues, scaling opportunities, creative underperformers, and wasted spend — plus open-ended account insights, with no manual setup required.
- January 14, 2026Agencies
Manage every client from one agency dashboard
Agencies can now create and onboard clients, filter the dashboard by client, and view trends and reports for every account in one place — with alerts and notifications routed per client.
Stay current
Every change, kept on the record.
The same discipline we apply to your ad account, applied to our own work.