The record · features · history, chat
Every change, kept permanently.
Every change, setting and metric — captured from the moment you connect, kept permanently, queryable in plain English.
What it is
The platforms forget. That's the whole problem.
Change history expires or was never kept at all. When a metric moves, you're left guessing — or reconstructing the week from memory and screenshots.
Memory means “what changed?” gets a sourced answer instead of a shrug. A new hire can query everything ever tried, on day one.
How it works
The features behind Memory.
A permanent, timestamped record.
Captures which field changed, from what value to what value, by whom and when — manual or platform-automated. Never expires.
Your accounts, answerable in plain English.
“Why did CPA jump on Brand in March?” returns the answer with the decision that caused it — in the web app and in Slack.
What it leans on
The supporting capabilities doing the heavy lifting behind Memory.
Every platform's structure is normalized into one common model on ingestion — not an ETL pipeline bolted onto a dashboard.
Catches human edits and platform-automated changes alike, so nothing slips through unrecorded.
One person connects the accounts; the whole team can query them and see the same record.
Ask the record and get the answer without leaving Slack.
Your platforms forget. The Ad Spend doesn't.
Questions
Memory, in plain English.
- How far back does the record go?
- From the moment you connect, every change is captured and kept permanently. History never expires, so the record only gets more valuable over time.
- What exactly is captured?
- Which field changed, from what value to what value, by whom and when — across campaign structure, budgets, bids, audiences and creative, whether the change was manual or platform-automated.
- Can my whole team query it?
- Yes. One person connects the accounts and the entire team can ask questions in plain English, in the web app or in Slack. Unlimited seats.
Get started
You got into this to create. Not to guess.
Connect your accounts in seconds. The whole team gets it — unlimited seats, no licenses, no training.