Alerts

Alerts notify you when something in your ad accounts needs attention — without you having to keep checking manually. Unlike Trends, which the system surfaces on its own, alerts are configured by you. Each one watches a specific metric and fires when its condition is met.

How to create one

To set up an alert, you choose three things: the metric to watch, the condition that should trigger it, and the time window to evaluate. From there you can scope it as broadly or narrowly as you need — a specific platform, sub-account, or campaign, or left account-wide.

Agencies can also create alerts for the client orgs they manage.

Alert types

• Performance — a metric moves outside the condition you set
• Budget — spend crosses a threshold you define
• Health — an issue with the account's overall health
• Billing — a billing-related issue on the account
• Suspended / Revoked — the ad account's status changes
• Anomaly — fires when a value is outside the normal range for your account, based on what the system has learned to expect; no fixed number needed

How an Alert Decides to Fire

There are two ways an alert evaluates whether to trigger:

• Threshold: You set a fixed number, and the alert fires when the metric crosses it.
• Forecast-based: Instead of a fixed number, the alert compares your account's activity against a forecast of what's expected, and fires when reality drifts from it. This is how Anomaly alerts work.

How you're notified

Alerts are delivered to Slack, email, or a webhook — whichever you configure. You also control how often a firing alert notifies you: once, every time it triggers, or on a set interval.