BenchmarksDecember 20, 2025
Facebook Traffic Benchmarks for E-commerce 2025
E-commerce Traffic: 4.13% CTR (highest), $0.34 CPC (cheapest). Use for awareness; conversion campaigns for sales.
2 min readBlog
Notes on running an account that remembers
Field notes and research on paid media, memory, and the difference between a number and a decision.
46 posts in Benchmarks
BenchmarksDecember 13, 2025
Facebook Traffic Benchmarks for Finance 2025
Finance Traffic: $1.22 CPC (highest), 0.98% CTR (lowest). Facebook's worst vertical. Try LinkedIn or Google.
2 min read
BenchmarksDecember 5, 2025
Facebook Lead Ads Benchmarks 2025
Facebook Leads: $27.66 CPL (+20.94%), 7.72% CVR. Costs rising—test creative constantly. Lead Gen Forms convert 5x better.
2 min read
BenchmarksNovember 28, 2025
Facebook Lead Ads Benchmarks for Legal 2025
Legal Facebook Leads: $18.17 CPL vs Google's $131.63—7x cheaper. Massive arbitrage opportunity for law firms.
2 min read
BenchmarksNovember 21, 2025
Facebook Lead Ads Benchmarks for Real Estate 2025
Real Estate Facebook: $16.61 CPL (lowest), 9.53% CVR. 6x cheaper than Google. Build nurture for long cycle.
2 min read
BenchmarksNovember 14, 2025
Facebook Lead Ads Benchmarks for Dental 2025
Dental Facebook: $76.71 CPL (highest), 1.05% CTR (lowest). Worst vertical—use Google LSA instead.
2 min readBenchmarksNovember 7, 2025
Facebook Lead Ads Benchmarks for Restaurants 2025
Restaurants: $3.16 CPL, 18.25% CVR—best performance anywhere. Every restaurant should use Facebook Leads.
2 min readBenchmarksOctober 31, 2025
Facebook Lead Ads Benchmarks for Education 2025
Education Facebook: $28.22 CPL, 10.08% CVR. Effective for courses and training. LinkedIn better for executive ed.
2 min readBenchmarksOctober 24, 2025
Facebook Lead Ads Benchmarks for Home Improvement 2025
Home Improvement Facebook: $41.26 CPL (55% cheaper than Google). Before/after visual content performs well.
2 min readBenchmarksOctober 16, 2025
LinkedIn Ads Benchmarks 2025: CPC, CPM, CPL, ROAS
LinkedIn: $5-10 CPC, $33-38 CPM, but 113% B2B ROAS (highest). Lead Gen Forms convert 5x better than landing pages.
2 min readBenchmarksOctober 9, 2025
LinkedIn Ads Benchmarks for SaaS 2025
SaaS LinkedIn: $100-160 CPL, $38 CPM (highest). Track through 3-6 month cycle—CPL alone is misleading.
2 min readBenchmarksOctober 2, 2025
LinkedIn Ads Benchmarks for Financial Services 2025
Finance LinkedIn: $6.90 CPC, $100 CPL. Essential for reaching CFOs and financial decision-makers.
2 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.