Facebook Lead Ads Benchmarks for Education 2025
Education Facebook: $28.22 CPL, 10.08% CVR. Effective for courses and training. LinkedIn better for executive ed.
Meta Ads · Leads
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 1.86% |
| CPC | $1.65 |
| CVR | 10.08% |
| CPL / CPA | $28.22 |
What the numbers mean
Education converts well on Facebook (10.08% CVR) at reasonable $28.22 CPL. The platform works for course enrollment, professional development, and continuing education targeting career changers or skill builders. Parent targeting is effective for K-12 tutoring services. The 10.08% CVR suggests educational content resonates when targeting is right. LinkedIn education ads cost $64 CPL and may work better for executive education, but Facebook wins for broader audiences.
Year-over-year change
Strong CVR for course and program enrollment
How to act on this
Use Facebook for broad education audiences; LinkedIn ($64 CPL) for executive/professional education. Target by life stage: career changers, new parents, recent graduates. Lead Gen Forms with program-specific questions improve lead quality. Test video content showing student outcomes and testimonials.
Source: WordStream · 726 campaigns · 2025-06