LinkedIn Ads Benchmarks for Financial Services 2025
Finance LinkedIn: $6.90 CPC, $100 CPL. Essential for reaching CFOs and financial decision-makers.
Linkedin Ads · Financial Services · Sponsored Content
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 0.49% |
| CPC | $6.90 |
| CPL / CPA | $100 |
| CPM | $38 |
What the numbers mean
Financial services pays $6.90 CPC and $100 CPL to reach CFOs, controllers, and finance directors—an audience nearly impossible to target elsewhere. LinkedIn is where financial professionals maintain their professional identity. Compared to Facebook's struggle with finance (0.98% CTR, $1.22 CPC traffic), LinkedIn's ability to target by job function makes the premium worthwhile. Compliance-approved content is essential; financial advertising restrictions apply on LinkedIn just as everywhere else.
Year-over-year change
Premium targeting for financial decision-makers
How to act on this
Target by job function: CFO, Controller, VP Finance for high-value B2B financial products. Compliance review mandatory—financial advertising restrictions apply. Use case studies and ROI-focused messaging rather than product features. LinkedIn's 113% ROAS vs Meta's 29% justifies the premium for financial services B2B.
Source: TheB2BHouse · Fortune 500 client data · 2025