Facebook Lead Ads Benchmarks for Dental 2025
Dental Facebook: $76.71 CPL (highest), 1.05% CTR (lowest). Worst vertical—use Google LSA instead.
Meta Ads · Dental Practices · Leads
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 1.05% |
| CPC | $9.78 |
| CVR | 6.38% |
| CPL / CPA | $76.71 |
What the numbers mean
Dental faces Facebook's worst Lead metrics: $9.78 CPC (highest), $76.71 CPL (highest), and 1.05% CTR (lowest). Dental services simply don't match social media browsing behavior—people don't scroll Facebook thinking about root canals. This stark underperformance suggests dental practices should focus Google Local Services Ads with Google Screened badge instead. The trust signals and local intent of LSA typically outperform both Facebook and standard Google Search for dental.
Year-over-year change
Highest CPC and CPL—dental struggles on Facebook
How to act on this
Avoid Facebook for dental lead gen—worst performing vertical. Prioritize Google Local Services Ads with Google Screened badge for trust and local intent. If testing Facebook, focus only on cosmetic dentistry where visual before/after content may work. Google Search at $83.93 CPL is more efficient than Facebook's $76.71 given lead quality.
Source: WordStream · 726 campaigns · 2025-06