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Field notes and research on paid media, memory, and the difference between a number and a decision.

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46 posts in Benchmarks

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BenchmarksJune 9, 2026

Google Ads Benchmarks 2025: CPC, CTR, Conversion Rate by Industry

2025 Google Ads benchmarks from 16,446 campaigns. Average CPC $5.26 (+12.88%), CTR 6.66%, CVR 7.52%, CPL $70.11.

2 min read
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BenchmarksJune 2, 2026

Google Ads Benchmarks for Legal Services 2025

Legal Google Ads: $8.58 CPC (highest), $131.63 CPL. Facebook delivers same leads at $18.17—7x cheaper.

2 min read
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BenchmarksMay 25, 2026

Google Ads Benchmarks for Auto Repair 2025

Auto repair leads Google Ads: 14.67% CVR (highest), $28.50 CPL. Emergency intent drives exceptional performance.

2 min read
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BenchmarksMay 18, 2026

Google Ads Benchmarks for B2B Services 2025

B2B Google Ads: $103.54 CPL, 5.14% CVR. Track through 211-day sales cycle to measure true ROI.

2 min read
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BenchmarksMay 11, 2026

Google Ads Benchmarks for Dental 2025

Dental Google Ads: $7.85 CPC, 9.08% CVR, $83.93 CPL. Local Services Ads often more cost-effective.

2 min read
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BenchmarksMay 4, 2026

Google Ads Benchmarks for E-commerce 2025

E-commerce Google Search: 8.92% CTR (highest), 3.83% CVR, $47.94 CPA. Shopping campaigns often more efficient.

2 min read
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BenchmarksApril 27, 2026

Google Ads Benchmarks for Real Estate 2025

Real estate: $2.53 CPC (cheap), but 3.28% CVR and $100.48 CPL. Facebook delivers $16.61 leads.

2 min read
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BenchmarksApril 20, 2026

Google Ads Benchmarks for Healthcare 2025

Healthcare Google Ads: 11.62% CVR (strong), $56.83 CPL. Urgent medical intent drives high conversion.

2 min read
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BenchmarksApril 13, 2026

Google Ads Benchmarks for Home Improvement 2025

Home improvement: $7.85 CPC, $90.92 CPL. Local Services Ads and Facebook often more cost-effective.

2 min read
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BenchmarksApril 6, 2026

Google Ads Benchmarks for Education 2025

Education: CPC up 41.91% YoY (fastest rising), 11.38% CVR, $90.02 CPL. LinkedIn often cheaper at $64.

2 min read
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BenchmarksMarch 29, 2026

Google Ads Benchmarks for Financial Services 2025

Finance: 8.33% CTR (highest) but 2.55% CVR (lowest). High research intent, low immediate conversion.

2 min read
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BenchmarksMarch 22, 2026

Google Ads Benchmarks for Fitness 2025

Fitness: balanced metrics with $62.80 CPL. January resolution season requires 40-50% higher budgets.

2 min read

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