Facebook Lead Ads Benchmarks for Restaurants 2025
Restaurants: $3.16 CPL, 18.25% CVR—best performance anywhere. Every restaurant should use Facebook Leads.
Meta Ads · Leads
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 2.97% |
| CPC | $0.74 |
| CVR | 18.25% |
| CPL / CPA | $3.16 |
What the numbers mean
Restaurants dominate Facebook Leads with numbers that seem too good to be true: 18.25% CVR (highest anywhere), $3.16 CPL (lowest anywhere), $0.74 CPC. This extraordinary performance comes from perfect alignment: visual food content works brilliantly on social, Lead Gen Forms reduce friction for reservations and offers, and local targeting reaches hungry nearby customers. Every restaurant should be running Facebook Lead campaigns—this is the most efficient advertising available in any vertical.
Year-over-year change
Best performance of any vertical on any platform
How to act on this
Facebook Lead Ads should be your primary restaurant marketing channel—nothing else comes close. Use high-quality food photography and video to drive 2.97% CTR. Offer low-friction conversions: reservation links, special offers, first-timer discounts. Target location-based audiences within delivery/driving radius.
Source: WordStream · 726 campaigns · 2025-06