LinkedIn Ads Benchmarks for SaaS 2025
SaaS LinkedIn: $100-160 CPL, $38 CPM (highest). Track through 3-6 month cycle—CPL alone is misleading.
Linkedin Ads · Technology Saas · Sponsored Content
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 0.39% |
| CPC | $5-8 |
| CPL / CPA | $100-160 |
| CPM | $38 |
What the numbers mean
SaaS/Tech pays LinkedIn's highest CPM (~$38) with below-average 0.39% CTR, resulting in $100-160 CPL. These costs only make sense because software sales have long cycles (3-6 months average) and high contract values. The $150 CPL means nothing if the software deal is $50,000 ARR. Tracking through to revenue is essential—CPL alone tells a misleading story. SaaS advertisers who track full-funnel find LinkedIn often delivers the best pipeline despite highest upfront costs.
Year-over-year change
Highest CPM but strong for software targeting
How to act on this
Track beyond CPL through the 3-6 month sales cycle to measure true ROI—a $150 lead closing $50K ARR is highly profitable. Use Account-Based Marketing features to target specific companies. Test different seniority levels: end users vs decision makers convert differently. Thought leadership content often outperforms product ads.
Source: NAV43 · 213M impressions; 1,240 SaaS/tech campaigns · 2025-05