Blog

Notes on running an account that remembers

Field notes and research on paid media, memory, and the difference between a number and a decision.

25 posts in Product

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ProductApril 28, 2025

Stop Wasting Time on Ad Reporting

Are you spending countless hours each week manually pulling data, compiling spreadsheets, and trying to make sense of your ad performance?

1 min read
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ProductApril 21, 2025

Automated vs Manual Ad Data Collection: Why Spreadsheets Fail

In today's fast-paced digital advertising landscape, timely and accurate data is the bedrock of effective decision-making.

2 min read
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ProductApril 16, 2025

Unlocking Ad Performance Insights with AI

Simply knowing your click-through rates or cost per lead is only the first step in understanding ad performance.

2 min read
Two coworkers walking and laughing, carrying binders.
ProductApril 14, 2025

How to Share Ad Insights Easily and Effectively

In any marketing operation, from solo-run campaigns to large agency teams, the ability to share ad performance insights quickly and clearly is paramount.

2 min read
Overhead boardroom with coffee, water, and folders.
ProductApril 7, 2025

Collaborative Ad Reporting Tools in 2025 & 2026

In the dynamic world of digital advertising, success is rarely a solo endeavor.

2 min read
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ProductMarch 31, 2025

Consolidate Google, Meta, & LinkedIn Insights

Most businesses today leverage a multi-platform advertising strategy.

2 min read
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ProductMarch 24, 2025

Effective Multi-Platform Ad Reporting in 2025 & 2026

Today’s digital advertising landscape is a tapestry woven from numerous platforms.

2 min read
A man in a grey suit composed amid flying papers.
ProductMarch 17, 2025

The Importance of Budget and Pacing Alerts

One of the biggest anxieties for any digital advertiser is the fear of a campaign going off the rails—either by rapidly overspending its budget or by pacing so slowly that it fails to deliver its potential.

2 min read
A woman on a desk edge laughing with a colleague.
ProductMarch 10, 2025

How AI Can Power Your Ad Budget Recommendations

Allocating your advertising budget effectively across different platforms and campaigns is one of the most critical—and challenging—aspects of digital marketing.

2 min read
A moody dark desk with a mug, notepad, and pen.
ProductMarch 3, 2025

Getting Actionable AI Ad Optimization Suggestions

Launching an ad campaign is just the beginning.

2 min read
A colleague resting on a cubicle partition, pensive.
ProductFebruary 26, 2025

What's Your True Total Ad Spend?

Understanding your total advertising expenditure across all digital channels is fundamental for sound financial management and strategic marketing decisions.

2 min read
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ProductFebruary 12, 2025

The Ad Spend: AI-Powered Marketing Tool

For years, ad analysis primarily involved sifting through dashboards, manually exporting data, and trying to connect the dots between various metrics.

2 min read

The record

Stop running an account that forgets.

Every decision written down, with its reason and its result. That is the whole product.