BenchmarksMarch 15, 2026
Google Ads Benchmarks for Travel 2025
Travel: $2.12 CPC (lowest), 8.73% CTR. Intense OTA competition requires branded term protection.
2 min readBlog
Notes on running an account that remembers
Field notes and research on paid media, memory, and the difference between a number and a decision.
46 posts in Benchmarks
BenchmarksMarch 8, 2026
Google Ads Benchmarks for Restaurants 2025
Restaurants: $2.05 CPC, $30.27 CPL. But Facebook delivers $3.16 CPL with 18.25% CVR—far better.
2 min read
BenchmarksMarch 1, 2026
Google Ads Benchmarks for Pets & Animals 2025
Pets: 13.07% CVR (second-highest), $31.82 CPL. Emotional decisions + recurring services = strong LTV.
2 min read
BenchmarksFebruary 22, 2026
Google Ads Benchmarks for Arts & Entertainment 2025
Arts & Entertainment: 13.10% CTR (highest), $1.60 CPC (lowest). Most efficient vertical in Google Ads.
2 min read
BenchmarksFebruary 15, 2026
Google Display Network Benchmarks 2025
Google Display: 0.46% CTR, 0.57% CVR, $75.51 CPA. Use for retargeting and awareness, not direct response.
2 min read
BenchmarksFebruary 8, 2026
Google Display Benchmarks for B2B 2025
B2B Display: $130.36 CPA (highest). Use for ABM awareness and remarketing, not direct lead gen.
2 min readBenchmarksJanuary 31, 2026
Google Display Benchmarks for Legal 2025
Legal Display: 1.84% CVR (best on GDN), $39.52 CPA. Remarketing captures researchers during consideration.
2 min readBenchmarksJanuary 24, 2026
Google Display Benchmarks for Real Estate 2025
Real Estate Display: 1.08% CTR (highest), 0.80% CVR. Visual property ads drive attention during consideration.
2 min readBenchmarksJanuary 17, 2026
Google Shopping Benchmarks 2025
Google Shopping: $0.66 CPC (87% cheaper than Search), 1.91% CVR, $38.87 CPA. Prioritize for e-commerce.
2 min readBenchmarksJanuary 10, 2026
Google Shopping Benchmarks for Apparel 2025
Apparel Shopping: $19.29 CPA (lowest), 2.70% CVR. Visual format ideal for fashion. Image quality drives CTR.
2 min readBenchmarksJanuary 3, 2026
Google Shopping Benchmarks for Automotive 2025
Automotive Shopping: 1.20% CTR (highest), $0.56 CPC. Part number searches drive high intent and conversion.
2 min readBenchmarksDecember 27, 2025
Facebook Traffic Campaign Benchmarks 2025
Facebook Traffic: $0.70 CPC (down 9%), 1.71% CTR. Use for awareness only—conversion campaigns for outcomes.
2 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.