Google Display Benchmarks for Real Estate 2025
Real Estate Display: 1.08% CTR (highest), 0.80% CVR. Visual property ads drive attention during consideration.
Google Ads · Display
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 1.08% |
| CPC | $0.75 |
| CVR | 0.80% |
| CPL / CPA | $74.79 |
What the numbers mean
Real estate achieves Display's highest CTR (1.08%) because visual property ads are inherently compelling—beautiful homes catch attention. But 0.80% CVR shows the consideration gap: people click to dream, not to buy immediately. Real estate Display works for awareness and remarketing during the 6-12 month home buying journey. Properties are visual products that benefit from Display's image-forward format more than most verticals.
Year-over-year change
Highest CTR on Display—visual property ads get attention
How to act on this
Use Display for property showcase campaigns—visual format suits real estate. Focus on remarketing to website visitors throughout their 6-12 month journey. Segment by property type and price range for relevant creative. Track view-through assisted conversions, not just direct Display conversions.
Source: Store Growers/WordStream · Historical aggregate · 2024