Google Ads Benchmarks for Restaurants 2025
Restaurants: $2.05 CPC, $30.27 CPL. But Facebook delivers $3.16 CPL with 18.25% CVR—far better.
Google Ads · Search
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 7.58% |
| CPC | $2.05 |
| CVR | 7.09% |
| CPL / CPA | $30.27 |
What the numbers mean
Restaurants achieve $30.27 CPL—second-lowest across all verticals—because search intent is immediate and local. When someone searches 'pizza near me,' they're hungry now, not researching for next month. This urgency drives both 7.09% CVR and cheap $2.05 CPC. Mobile is absolutely critical; most restaurant searches happen on phones near mealtime. The even better story: Facebook restaurant leads cost just $3.16 with 18.25% CVR—the best performance of any vertical on any platform.
Year-over-year change
Second-lowest CPL with local intent driving efficiency
How to act on this
Facebook restaurant leads at $3.16 CPL with 18.25% CVR should be your primary channel—best performance anywhere. Mobile-first mandatory: test under 3 seconds load time on cellular. Use location extensions and call extensions for immediate action. Target daypart bidding around mealtimes.
Source: WordStream/LocaliQ · 16,446 US campaigns · 2025-03