Google Ads Benchmarks for Dental 2025
Dental Google Ads: $7.85 CPC, 9.08% CVR, $83.93 CPL. Local Services Ads often more cost-effective.
Google Ads · Dental Practices · Search
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 5.44% |
| CPC | $7.85 |
| CVR | 9.08% |
| CPL / CPA | $83.93 |
What the numbers mean
Dental pays premium CPCs ($7.85) but converts well enough (9.08%) to maintain $83.93 CPL. New patient lifetime value ranges $500-2,000+, making this CPL profitable for most practices. However, Facebook dental leads cost $76.71 CPL with only 1.05% CTR and 6.38% CVR—dental struggles on social. The better alternative is Google Local Services Ads with Google Screened badge, which often delivers lower CPL than standard search with added trust signals.
Year-over-year change
Premium CPC but strong conversion rate keeps CPL reasonable
How to act on this
Prioritize Local Services Ads over standard Search—lower CPL plus Google Screened badge builds trust. Focus on 'dentist near me' and emergency keywords. Track new patient value to calculate true ROI. Avoid Facebook for dental—$76.71 CPL with low engagement indicates poor platform fit.
Source: WordStream/LocaliQ · 16,446 US campaigns · 2025-03