Google Ads Benchmarks for Education 2025
Education: CPC up 41.91% YoY (fastest rising), 11.38% CVR, $90.02 CPL. LinkedIn often cheaper at $64.
Google Ads · Search
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 5.74% |
| CPC | $6.23 |
| CVR | 11.38% |
| CPL / CPA | $90.02 |
What the numbers mean
Education CPCs rose 41.91% year-over-year—the fastest increase of any vertical. Competition from for-profit schools, EdTech companies, and traditional universities all bidding on the same keywords is driving prices up rapidly. The good news: 11.38% CVR remains strong, keeping CPL at $90.02 despite rising costs. LinkedIn education ads cost $64 CPL (lowest on LinkedIn) and work well for executive education and professional development targeting career changers.
Year-over-year change
CPC increased 41.91% YoY—fastest rising vertical
How to act on this
Monitor CPC trends monthly—this vertical is inflating fast. Test LinkedIn at $64 CPL for executive and professional education. Focus budget on high-intent program-specific keywords rather than broad terms like 'online degree.' Seasonality matters: application deadlines drive conversion spikes.
Source: WordStream/LocaliQ · 16,446 US campaigns · 2025-03