ResearchJanuary 15, 2024
The Key to Maximizing Ad Spend in 2025
In the fast-paced world of digital marketing, effective time management is a crucial skill for advertisers.
3 min readBlog
Notes on running an account that remembers
Field notes and research on paid media, memory, and the difference between a number and a decision.
27 posts in Research
ResearchJanuary 13, 2024
Google Ads vs Facebook Ads
This article will provide an in-depth comparison of these platforms, helping you make an informed decision about where to allocate your digital marketing ad spend.
4 min read
ResearchJanuary 11, 2024
2025 B2B vs B2C Marketing Budgets
This article delves into the intricacies of marketing budgets, exploring the differences between B2B and B2C approaches, and providing insights on optimizing ad spend for maximum return on investment (ROI).
4 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.