Blog
Field notes and research on paid media, memory, and the difference between a number and a decision.
27 posts in Research
This study delves into the reasons behind the obsolescence of the traditional sales funnel, explores emerging models for understanding the customer journey, and examines how these shifts can influence ad spend strategies and improve marketing outcomes.
7 min read
This study explores the reality behind these "exclusive" partnerships and their true influence on advertising outcomes.
4 min read
LinkedIn advertising is often perceived as one of the most expensive options in digital marketing, with costs significantly higher than platforms like Facebook or Google.
7 min read
This study explores the implications of this trend on advertising spend allocation, particularly between brand-building and performance marketing.
4 min read
This study examines the real-world applicability of data clean rooms and their place in ad spend strategies, weighing their benefits against potential drawbacks.
5 min read
This study examines the value proposition of programmatic guarantees and their impact on overall ad spend efficiency.
5 min read
This study aims to provide valuable insights for marketers considering how to allocate their ad spend in the context of AI-driven advertising.
5 min read
This study examines the efficiency and effectiveness of micro-targeting in digital advertising, challenging the notion that highly personalized messaging is always the best use of ad spend.
5 min read
An analysis of controversial billboard campaigns offers valuable insights into the enduring power of out-of-home advertising and its potential impact on brand perception and ad spend allocation.
4 min read
The 2024 election cycle marks a significant shift in political ad spend strategies, with influencer marketing emerging as a crucial component. This trend leverages influencers' reach, trusted status, and cost-effectiveness compared to traditional media. This study explores the implications of this shift, providing insights for political campaigns and marketers in other sectors.
4 min read
As digital marketing ad spend continues to grow, marketers must stay agile and informed to maximize their investments.
4 min read
As the digital landscape evolves, advertisers will need to adapt their strategies to capitalize on these trends, focusing on mobile-first approaches, leveraging social platforms for both advertising and search, and creating engaging, personalized content that resonates with their target audiences.
3 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.