Calculate click-through rate. Google Search average 6.66%, Facebook 1.71%, LinkedIn 0.44-0.65%.
By The Ad Spend
The percentage of people who click your ad after seeing it. Primary indicator of ad relevance and creative effectiveness.
Formula
(Clicks ÷ Impressions) × 100
Benchmark range
Google Search: 6.66%. Google Display: 0.46%. Facebook: 1.71%. LinkedIn: 0.44-0.65%. Arts/Entertainment: 13.10% (highest).
Why it matters
CTR directly impacts Quality Score on Google and ad costs. Low CTR = poor audience-creative match. Test headlines and images. Warning: high CTR with low conversion rate suggests clickbait or landing page problems, not success.
