Learn what impressions mean and how they differ from reach. Understand when impressions matter.
By The Ad Spend
The total number of times your ad is displayed, whether or not anyone interacts with it. One person seeing an ad 5 times equals 5 impressions.
Benchmark range
No universal benchmark—depends on budget and targeting. Use with reach and frequency for meaningful analysis.
Why it matters
Impressions alone mean little. Combine with reach (unique people) and frequency (times per person). High impressions with low reach = same people seeing ads repeatedly, which causes ad fatigue after 5-7 exposures.
