Learn Quality Score (1-10). Improve from 5 to 7+ to reduce CPC 10-15%. See the three components.
By The Ad Spend
A 1-10 diagnostic score measuring your ad quality compared to competitors at the keyword level. Directly impacts ad position and cost per click.
Formula
Composite of 3 factors (see context)
Benchmark range
7+ is good. 5-6 is average. Below 5 needs work. Improving QS by 1 point can reduce CPC 10-15%.
Why it matters
Quality Score has three components: Expected CTR, Ad Relevance, and Landing Page Experience. Focus on whichever shows 'Below Average.' QS is diagnostic—optimize the components, not the score itself. Don't obsess over 10s; 7-8 is fine.
