Learn when to use Maximize Conversions and when to switch to target-based strategies.
By The Ad Spend
Google Smart Bidding strategy that automatically sets bids to get the most conversions within your budget. No cost target—pure volume focus.
Formula
Spend full budget for max conversions
Benchmark range
Will spend full budget. Often produces lower-quality conversions than Target CPA. Good for learning phase, not long-term.
Why it matters
Maximize Conversions is aggressive—it will spend everything trying to get volume. Use it initially to gather conversion data, then switch to Target CPA for cost efficiency. Monitor cost per conversion closely.
