Understand conversion rate. Google Search average 7.52%, Amazon 9-10%. Tips to improve CVR.
By The Ad Spend
The percentage of ad clickers who complete a desired action. Measures landing page and offer effectiveness after the click.
Formula
(Conversions ÷ Clicks) × 100
Benchmark range
Google Search: 7.52%. Google Display: 0.57%. Facebook Leads: 7.72%. Amazon: 9-10%. Auto Repair: 14.67% (highest Google).
Why it matters
Conversion rate problems are usually landing page problems, not ad problems. Test page speed, form length, and offer clarity before blaming targeting. LinkedIn Lead Gen Forms convert 5x higher than landing pages due to pre-filled data.
