Learn Target CPA bidding. Set realistic targets based on historical data. See minimum requirements.
By The Ad Spend
Google Smart Bidding strategy that automatically sets bids to achieve conversions at or near your specified cost-per-acquisition target.
Formula
Algorithm targets your CPA goal
Benchmark range
Requires 15-30 conversions/month minimum. Set target at or slightly above historical CPA. Too aggressive = killed volume.
Why it matters
Target CPA bids higher for likely converters, lower for unlikely ones. If performance drops after setting Target CPA, your target is probably too aggressive. Raise it 10-20% and monitor. Don't set aspirational targets—set realistic ones.
