AI Max for Search is Google's opt-in upgrade to Search campaigns — query expansion, auto-created assets, and broad-match improvements. It exited beta April 15, 2026.
By The Ad Spend
Updated July 2026.
AI Max for Search is Google’s opt-in setting that upgrades standard Search campaigns with query expansion, automatically created assets, and broad-match improvements. It exited beta on April 15, 2026.
What is the AI Max rollout timeline?
Milestone
Date
AI Max for Search exits beta
April 15, 2026
AI Max for Shopping & Travel (closed beta)
April 30, 2026
Automatically Created Assets + broad-match upgrades flip on
September 2026
Dynamic Search Ads auto-migration
Delayed to February 2027 (announced June 2026)
Source: Google product announcements, 2026.
What should advertisers do?
Because Automatically Created Assets and broad-match upgrades begin flipping on in September 2026, review your AI Max settings before then if you need tighter control over match types and creative.
