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Comparison · Marketing measurement
The Ad Spend vs. Northbeam
Northbeam tells you which channel got credit. We tell you which decision moved the number.
| Capability | The Ad Spend | Northbeam |
|---|---|---|
| Channel attribution, MMM & incrementality | Attribution (private beta) | Yes |
| Permanent settings-change record per account | Yes | No |
| Continuous detection of account changes | Yes | No |
| Traces a move to the exact change (config-level) | Yes | Channel-level |
| Acts on the finding (recommend, approve, execute) | Yes | No |
Northbeam's strength is measurement: multi-touch attribution, media-mix modeling and incrementality testing that assign credit across channels. The Ad Spend sits underneath the account — capturing every setting change, tracing a performance shift to the exact change with causal inference, detecting continuously, and turning recommendations into approved actions. Northbeam answers which channel deserves credit; The Ad Spend answers which decision moved the metric, and what to do next. They're complementary.