Comparison · MMM & incrementality

The Ad Spend vs. Measured

Measured proves channel incrementality. We explain the change inside the account.

The Ad Spend vs. Measured — feature comparison
Capability	The Ad Spend	Measured
Channel incrementality testing & MMM	Not our focus	Yes
Operational causality (a move traced to a change)	Yes	No
Permanent settings-change record	Yes	No
Continuous detection across the account	Yes	No
Recommends and executes changes (with approval)	Yes	No

Measured runs automated geo experiments and Bayesian MMM to answer whether a channel is incremental — invaluable for budget allocation across hard-to-track media. The Ad Spend answers a different, complementary question: inside the account, which specific change moved performance, when, and what to do next — with continuous detection and approve-then-execute action, all written to a permanent record. Both are causal, at different layers: Measured at the channel, The Ad Spend at the decision.

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