Understand Link Clicks vs Clicks (All). Difference can be 50%+. Use Link Clicks for traffic.
By The Ad Spend
Meta metric counting only clicks that take users to a destination URL. Excludes engagement clicks like reactions, comments, and shares.
Formula
Clicks to destination only
Benchmark range
Compare to 'Clicks (All)' which inflates numbers with engagement. Link clicks = actual traffic sent to your site.
Why it matters
Always use Link Clicks (not Clicks All) when measuring website traffic. The difference can be 50%+. For even stricter measurement, use Landing Page Views, which only counts when the page actually loads.
