Landing Page Views vs Link Clicks. 70-90% of clicks become page views. Gap = slow page or bounces.
By The Ad Spend
Meta metric counting link clicks where the destination page actually loaded. Requires the Meta Pixel to fire a PageView event.
Formula
Clicks where page loaded
Benchmark range
Typically 70-90% of link clicks result in landing page views. The gap represents bounces before page load.
Why it matters
If landing page views are much lower than link clicks, investigate page speed—you're paying for clicks that never see your page. Slow pages (3+ seconds) can lose 40%+ of paid traffic before loading.
