Learn CPM meaning and calculation. See benchmarks: Facebook $7-10, LinkedIn $33-38, YouTube $3.53.
By The Ad Spend
The cost to show your ad 1,000 times. Standard pricing for awareness and reach campaigns. Does not account for engagement or clicks.
Formula
(Ad Spend ÷ Impressions) × 1000
Benchmark range
Facebook: $7-10 average. LinkedIn: $33-38 (highest). YouTube: $3.53. TikTok: $9.16. Conversion campaigns can hit $30+ CPM.
Why it matters
Use CPM for brand awareness where impressions matter more than clicks. Compare across placements—Stories often cheaper than Feed. High CPM with low CTR signals targeting or creative issues. LinkedIn CPM is 4-5x Facebook but delivers 113% B2B ROAS.
