CPV varies by platform. YouTube average $0.026. View definitions differ—YouTube 30s vs TikTok 6s.
By The Ad Spend
The cost paid each time a video ad is viewed. Definition of 'view' varies: YouTube counts 30 seconds or completion; TikTok counts 6 seconds.
Formula
Total Ad Spend ÷ Views
Benchmark range
YouTube average: $0.026. TikTok typically lower. Varies by targeting and competition.
Why it matters
CPV efficiency matters for awareness campaigns. But view definitions differ wildly—YouTube's 30-second view is much more valuable than TikTok's 6-second view. Don't compare CPV across platforms without understanding the definitions.
