Learn Advantage+ automation. Meta claims 22% ROAS improvement. Set customer caps to control spend.
By The Ad Spend
Meta's suite of AI-powered campaign automation including Advantage+ Shopping, Advantage+ Creative, and Advantage+ Placements. Reduces manual control for algorithmic optimization.
Formula
AI-managed campaign settings
Benchmark range
Meta claims 22% average ROAS improvement and 9% lower CPA. Results vary—some advertisers report better results with manual control.
Why it matters
Advantage+ removes targeting controls, letting Meta's algorithm find buyers. Works best with broad audiences and strong creative. Set existing customer budget caps to prevent overspending on warm audiences. Test against manual campaigns before committing.
