Learn ROAS calculation. Break-even is 2-3x, profitable is 4x+. LinkedIn delivers 113% B2B ROAS vs Google 78%.
By The Ad Spend
Revenue generated for every dollar spent on advertising. The primary efficiency metric for e-commerce and performance campaigns.
Formula
Revenue ÷ Ad Spend
Benchmark range
Break-even: 2-3x (depends on margins). Profitable: 4x+. LinkedIn B2B: 113%. Google Search B2B: 78%. Meta B2B: 29%.
Why it matters
ROAS varies by margin structure—10x ROAS on 10% margins equals 2x ROAS on 50% margins in actual profit. Platform-reported ROAS often inflates results by 20-50%; validate against backend revenue. Meta whistleblower alleged artificially inflated Shops ROAS in August 2025.
