LinkedIn metric showing unique companies whose employees saw your ad. Essential for account-based marketing (ABM).
Formula
Unique companies with ad exposure
Benchmark range
Depends on target account list size. For ABM: track against total target accounts to measure penetration.
Why it matters
This answers 'How many target accounts have we touched?' For ABM, companies reached matters more than individual reach. Targeting 500 accounts and reaching 400 companies = 80% account penetration—strong coverage.
