LinkedIn Ads Benchmarks for Retail B2B 2025
Retail B2B LinkedIn: 0.80% CTR (highest), $80 CPL. For wholesale and retail tech, not B2C consumer.
Linkedin Ads · Sponsored Content
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 0.80% |
| CPC | $5.00 |
| CPL / CPA | $80 |
| CPM | $34 |
What the numbers mean
Retail B2B (wholesale, retail tech, supply chain) leads LinkedIn CTR at 0.80%—significantly above the 0.44-0.65% average. The $80 CPL works for high-value B2B retail relationships: wholesale accounts, retail technology sales, and supply chain partnerships. This is not for B2C retail—consumer products should use Meta and Google Shopping. Retail B2B decision-makers are highly active on LinkedIn, making it essential for reaching buyers and category managers at retail organizations.
Year-over-year change
Highest LinkedIn CTR for B2B retail/wholesale
How to act on this
LinkedIn Retail is B2B only—wholesale, retail tech, supply chain. Don't use for B2C consumer products (use Meta/Google). Target buyers, category managers, and merchandising directors. Retail case studies showing ROI and efficiency gains perform well.
Source: TheB2BHouse · Fortune 500 client data · 2025