LinkedIn Ads Benchmarks North America 2025
North America LinkedIn: $230 CPL—4x more expensive than LATAM ($60). Budget accordingly for regional differences.
Linkedin Ads · Sponsored Content
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 0.50% |
| CPL / CPA | $230 |
What the numbers mean
North America LinkedIn CPL ($230) is nearly 4x more expensive than LATAM ($60) and double EMEA ($120). This reflects both higher competition and higher professional salary levels in US/Canada markets. Budget planning must account for these regional differences. For global campaigns, consider testing in lower-cost regions before scaling to North America. Some companies build pipeline in APAC ($80 CPL) or EMEA to offset North American costs.
Year-over-year change
North America CPL nearly 4x LATAM
How to act on this
Budget for $230 North American CPL versus $60 LATAM, $80 APAC, $120 EMEA. Test campaigns in lower-cost regions before North America scale. Consider regional pipeline strategies—build cheaper pipeline in APAC/EMEA. Account-based marketing more efficient for high-value North American targets.
Source: TheB2BHouse · Fortune 500 client data · 2025