LinkedIn Ads Benchmarks for Manufacturing 2025
Manufacturing LinkedIn: $5.50 CPC, $100 CPL. Essential for reaching plant managers and industrial buyers.
Linkedin Ads · Sponsored Content
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 0.49% |
| CPC | $5.50 |
| CPL / CPA | $100 |
| CPM | $35 |
What the numbers mean
Manufacturing achieves below-average LinkedIn costs ($5.50 CPC, $100 CPL) while reaching plant managers, operations directors, and procurement professionals. Industrial B2B targeting is highly specialized, and LinkedIn is often the only scalable digital channel to reach these audiences. Trade shows and publications are traditional alternatives, but LinkedIn provides year-round visibility. Trade show follow-up campaigns work particularly well—remarketing to badge scan lists from industry events.
Year-over-year change
Cost-effective for industrial B2B targeting
How to act on this
Target plant managers, operations directors, and procurement by job title. Trade show follow-up campaigns highly effective—upload badge scan lists for remarketing. Industrial case studies and ROI calculators outperform product ads. Target by company size to match your ideal customer profile.
Source: TheB2BHouse · Fortune 500 client data · 2025