LinkedIn Ads Benchmarks for Healthcare B2B 2025
Healthcare B2B LinkedIn: $125 CPL, 0.58% CTR. Essential for hospital administrators and healthcare IT buyers.
Linkedin Ads · Sponsored Content
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 0.58% |
| CPC | $6.00 |
| CPL / CPA | $125 |
| CPM | $36 |
What the numbers mean
Healthcare B2B shows above-average 0.58% CTR on LinkedIn with $125 CPL—targeting hospital administrators, healthcare IT buyers, and medical device decision-makers. These are expensive leads, but healthcare B2B deals are typically large ($100K+) with long sales cycles (6-12 months). LinkedIn is essential for healthcare B2B because these professionals actively maintain LinkedIn profiles and engage with industry content. Trade publication advertising and conference sponsorship are the only real alternatives.
Year-over-year change
Above-average CTR for healthcare B2B
How to act on this
Target hospital administrators, healthcare IT, and procurement by job title. Expect 6-12 month sales cycles for enterprise healthcare deals. Thought leadership content on healthcare trends performs well. Combine with trade publication and conference presence for full coverage.
Source: TheB2BHouse · Fortune 500 client data · 2025