LinkedIn Ads Benchmarks EMEA 2025
EMEA LinkedIn: $120 CPL (half of North America), 0.60% CTR (20% higher). Cost-effective for European targeting.
Linkedin Ads · Sponsored Content
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 0.60% |
| CPL / CPA | $120 |
What the numbers mean
EMEA LinkedIn delivers $120 CPL (half North America) with 20% better CTR (0.60% vs 0.50%). UK, Germany, and France drive the highest engagement within the region. For companies with European target audiences, LinkedIn offers significantly better efficiency than North American campaigns. EMEA can also serve as a testing ground for messaging and creative before rolling out to the more expensive North American market.
Year-over-year change
EMEA offers middle-ground costs with better engagement
How to act on this
EMEA offers 50% cost savings versus North America with 20% better engagement. UK, Germany, France show highest engagement within region. Use EMEA as testing ground for creative before expensive North American rollout. Currency considerations: budget in EUR or GBP depending on target markets.
Source: TheB2BHouse · Fortune 500 client data · 2025