LinkedIn Ads Benchmarks for Education 2025
Education LinkedIn: $64 CPL (lowest), $4.90 CPC. Effective for executive and professional education programs.
Linkedin Ads · Sponsored Content
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 0.42% |
| CPC | $4.90 |
| CPL / CPA | $64 |
| CPM | $33 |
What the numbers mean
Education achieves LinkedIn's lowest CPL at $64 with reasonable $4.90 CPC—significantly cheaper than most B2B verticals. The platform works well for executive education, professional development, and MBA programs targeting career changers and professionals seeking advancement. The professional context of LinkedIn aligns naturally with professional education messaging. Facebook's $28.22 education CPL is cheaper but reaches a different audience; LinkedIn works better for executive and professional education.
Year-over-year change
Lowest LinkedIn CPL—effective for professional education
How to act on this
LinkedIn wins for executive and professional education targeting career advancers. Facebook ($28.22 CPL) is cheaper for general education audiences. Target by seniority and career stage: mid-career professionals seeking advancement. Use career outcome messaging: salary increase, promotion, career change.
Source: TheB2BHouse · Fortune 500 client data · 2025