LinkedIn Ads Benchmarks APAC 2025
APAC LinkedIn: 0.80% CTR (highest), $80 CPL. Most cost-effective region. Strong in Australia, Singapore, India.
Linkedin Ads · Sponsored Content
Benchmark metrics
| Metric | Value |
|---|---|
| CTR | 0.80% |
| CPL / CPA | $80 |
What the numbers mean
APAC leads LinkedIn efficiency with 0.80% CTR (highest) and $80 CPL (second-lowest after LATAM). Australia, Singapore, and India drive engagement within the region. For companies expanding into Asia-Pacific markets, LinkedIn provides cost-effective brand building and lead generation. The higher engagement suggests stronger professional LinkedIn usage in APAC markets. However, some markets like China have limited LinkedIn presence due to local alternatives.
Year-over-year change
APAC delivers best CTR and cost efficiency
How to act on this
APAC offers best engagement (0.80% CTR) at low cost ($80 CPL). Australia, Singapore, India drive strongest engagement. Cost-effective for Asia-Pacific expansion and market testing. Note: China has limited LinkedIn presence; consider local alternatives for Chinese market.
Source: TheB2BHouse · Fortune 500 client data · 2025